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Museum of Pop Culture Founders Award Amplified by Amazon Music and Twitch

Founders Award 2020 FAQ

Questions? (206) 770-2700

What is Founders Award? 

Founders Award is the nonprofit Museum of Pop Culture’s (MoPOP) premier annual fundraiser. Our mission is to make creative expression a life-changing force by offering experiences that inspire and connect our communities. Since 2007, MoPOP’s Founders Award has celebrated artists whose noteworthy contributions continue to nurture the next generation of creative risk-takers.

Past honorees include Brandi Carlile (2019), John Fogerty (2018), The Doors (2017), Joe Walsh (2016), Jimmy Page (2015), Jackson Browne (2014), Crosby, Stills & Nash (2013), Carlos Santana (2012), Buddy Guy (2011), Billy Cox (2010), Steve Cropper (2009), Robbie Robertson (2008), and Ann & Nancy Wilson (2007).

What does Founders Award benefit? 

Like many arts and culture organizations around the country, as a community-supported nonprofit museum and in-person gathering space, MoPOP has been hit hard by the COVID-19 crisis. All proceeds raised through Founders Award will provide relief by allowing us to continue to serve our community, reach young people, and preserve our shared pop culture history during this difficult time.

Who is Founders Award 2020 honoring? 

Founders Award 2020 is honoring Seattle’s own Alice In Chains! For the last three decades, Alice In Chains’ musicianship, advocacy work, and dedication to their fans have made them an integral part of Seattle’s artistic community. The band (vocalist/guitarist Jerry Cantrell, drummer Sean Kinney, bassist Mike Inez, and vocalist/guitarist William DuVall and posthumously, original lead singer, Layne Staley and bassist, Mike Starr) has garnered multiple Grammy nominations, sold more than 30 million albums worldwide, and amassed millions of diehard fans across the world.

Alice In Chains is also an important part of MoPOP's legacy. Through their inspiring performances in our Sky Church, their preservation of stories for future generations of music lovers, and their dedication to our youth programs, their impact on the museum runs deep.

When will Founders Award 2020 take place? 

For the first time ever, MoPOP’s Founders Award fundraiser will be free to the public, streaming online at 6:00pm PST on Tuesday, December 1, 2020. There is no in-person event this year.

How can I watch Founders Award 2020 honoring Alice In Chains? 

Founders Award 2020 honoring Alice In Chains will be available to watch on MoPOP’s Facebook pageAmazon Music’s Twitch channel, and the Amazon Music app. There is no in-person event, simply view any of these platforms at 6 p.m. PST on Tuesday, December 1, 2020 and you will be able to stream the event.

You can also RSVP to our Facebook event if you would like Facebook to send you a reminder when the event begins.

Do I need to sign up for an account to watch Founders Award 2020 honoring Alice In Chains on Facebook or Twitch? 

No, watching Founders Award 2020 honoring Alice In Chains on MoPOP’s Facebook page or on Amazon Music’s Twitch channel does not require you to sign up for an account.

How much does it cost to virtually attend Founders Award 2020?

Attending Founders Award 2020 honoring Alice In Chains is completely free online but we encourage viewers to make a donation to support our nonprofit mission!

I’m located outside the United States, can I still watch Founders Award 2020? 

Yes! Because our event is virtual, visiting MoPOP’s Facebook pageAmazon Music’s Twitch channel, or the Amazon Music app is all that is required.

What can I expect to see at Founders Award 2020?

The online benefit will feature unforgettable performances by Alice In Chains, as well as an acclaimed lineup of guest and youth musicians who will put their own twist on some of the band’s most iconic songs.

How can I support MoPOP at Founders Award 2020? 

There are multiple ways to support MoPOP during Founders Award 2020: 

  • Go to to view all the ways in which you can support MoPOP during the event (and pick up some sweet Founders Award swag in the process!).
  • From your phone, text ‘MoPOP’ to 41444
  • On MoPOP's Facebook page, when the event video premieres tap the ‘Donate’ button within Facebook’s video player and follow the instructions on screen. One hundred percent of donations made via Facebook benefit MoPOP.
  • On Amazon Music's Twitch channel, tap the ‘Tiltify’ extension button within Twitch’s video player (it looks like an uppercase 'T') and follow the instructions on screen. One hundred percent of donations made via Tiltify benefit MoPOP.
  • Join a community of like-minded pop culture enthusiasts and become a member today!

Are my donations to MoPOP tax deductible? 

Yes! Your gift is tax-deductible to the extent allowable by U.S. law, minus the fair market value (FMV) of any thank you gifts you receive.

Can I get a watch party kit? 

Watch party kits are available to the first Seattle-area donors at the $1,000 level. They include appetizers and sweet treats provided by Wolfgang Puck, plus cocktail makings, a variety of craft beer and cider, swag from local businesses, and more! Delivery is not available, and all kits must be picked up at the museum on November 30, 2020. You must be 21 years of age or older and provide ID upon pick up.

How can I participate in the online auction? 

You can bid on amazing auction items, like signed guitars from Alice In Chains and Pearl Jam and a Founders Award 2021 VIP experience—complete with first class airfare from Alaska Airlines! The auction is at and it opens Tuesday, November 24 and closes at 11:59pm PST on Tuesday, December 1, 2020.

How can I receive the most up-to-date information on Founders Award 2020? 

Head to to get on the list to be the first to hear event updates, access exclusive content, and more!

I signed up to get on the list for Founders Award 2020 but have not received any e-mail confirmation or communication since. What can I do?

Check your junk folders to make sure e-mails from MoPOP are not getting stored there. Otherwise, please reach out to and let us know which e-mail you used to get on the list, and we will help get you set up!

I can’t attend the event when it airs live. Will Founders Award 2020 be available to watch on demand?

Yes, Founders Award 2020 honoring Alice In Chains will be made available to watch for free on demand after the event is over. The full performance can be found immediately following the event on MoPOP’s Facebook page, MoPOP’s website, and will be made available soon thereafter on MoPOP’s YouTube channel.

I’m watching on mobile on Amazon Music’s Twitch channel and don’t see a donate button. How can I donate? 

On Twitch, tap the 'T' button for the “Tiltify extension within Twitch’s video player and follow the instructions on screen to make a donation.

The Facebook Premiere video player has counted down to 0:00, but the event hasn’t started. What can I do? 

The Facebook Premiere video player will count down to the start of our Founders Award stream, but there have been instances where the video does not play once the countdown clock hits 0:00. If this occurs, try refreshing your browser window and you’ll be caught up with the event stream.

I’m having trouble. Is there someone who can help me? 

MoPOP staff will be monitoring the chats on the Facebook Premiere event and the Amazon Music Twitch channel. Reach out there with questions or shoot us an email at